NYS Collection Eyewear is a true New York success story that began as a one-cart operation in the courtyard of the World Trade Center in New York City and expanded to a network of more than 1,500 retail eyewear locations worldwide.
New York based NYS have a huge selection of products, primarily sunglasses but more recently they have launched other products to compliment their brand. The Dot Box are responsible for all of their graphic design work on a daily basis, The projects are varied and included anything from in-store promotional posters which are sent out to the hundreds of franchisee's globally this marketing design is then replicated into a format for online promotions where we create the online social media banners. Other tasks include creating Photoshop mock-up visualizations for new PDQ's or product packaging and then creating the artwork for print.
