For over 30 years, NEXT has been one of Britain’s most popular brands – acclaimed for its mastery of classic contemporary style evidenced in the combination of outstanding design, great quality and true value. Today, NEXT has beautiful things for you, your family, and your home. There are over 650 NEXT stores worldwide, and, as Europe’s biggest fashion e-tailer (with a global online presence through Next Direct), the brand is at the forefront of home-shopping too.
For the last 20 years, we have been involved with photo retouching for retail giant NEXT (UK) in some capacity, whether it was working at a retouching company as full time photo retouchers, or later as freelance retouchers, we have had some connection to them. Back then, digital cameras weren't a thing and the internet was in its infancy. Online shopping wasn't around. Retailers like NEXT would rely on mail order catalogues to sell their goods. The images would need to look good and replicate the color of the clothes being sold. To do this, they would require Photo Retouching services from Photo retouching companies. We would scan photographs into a computer, edit the images, the images would be made into a page and then sent to the printers.
Later came the digital camera, it eliminated the need for scanning but the photo retouching services were still necessary for the printed catalogues. More recently as printed catalogues demand declined and internet shopping was taking off, retouching was now required for the internet. It was great for companies like NEXT as it meant they could instantly sell new fashions instead of waiting 3 months or so for the next seasonal catalogue release.
We have retouched tens of thousands if not hundreds of thousands of image for retail companies performing every kind of photo retouching instruction possible, the majority being swatch matching, color correction, skin retouching, background extensions, creative retouching, color retouching, pixel retouching, the list goes on!
